We provide effective marketing services for pharmaceutical brands and products in a professional manner. Our team offers innovative, personalized solutions, based on data and structured analysis, designed to develop successful brands and to develop the business of each partner.
We are prepared to support the unique needs of each business partner.
We manage to be with the patients in Romania with effective solutions, specific for each type of patient and their needs, for successful results and medical experiences at the highest level.
MARKET ANALYSYS
Building the relevant market for the proposed brands, developing detailed analyzes to identify growth trends and category potential, analyzing top players.
STRATEGY
Design, definition and implementation of marketing strategies for specific communication targets (doctors, pharmacists and patients) considering the development of brands that are in periods of launch, growth or maturity.
MARKETING PLAN- DEVELOPING and IMPLEMENTING
Design SWOT analysis for the developing of integrated marketing plans on all levels of the marketing mix: brand positioning, price positioning, advertising campaigns on relevant media, PR, direct promotion, innovative tactics, partnerships, multi-channel opportunities. Marketing plan implementation with SMART goal settings, including: creating a communication concept, establishing communication channels relevant to the brand target (TV, radio, digital), differentiating communication messages, activation timing, alignment with the investment budget.
RESULTS ANALYSIS
Analysis of campaign results according to the proposed objectives: sales, market share, increasing brand awareness, inclusion in the investment budget.